Most businesses want more information about their customers
Most businesses want more information about their customers.
More analytics. More profiles. More events to measure. More dashboards showing what every visitor clicked.
But there is another question worth asking:
**What information can we simply avoid collecting?**
That question can improve a product just as much as adding another feature.
Think about the tiny web tools people use every day. Someone wants to create a QR code, shorten a link, check a URL, or complete another quick task.
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