Sky Bet extends English Football League sponsorship offer
17 November 2017
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Sky Bet has extended its multi-million pound sponsorship handle the English Football League till the summer season of 2024.
The betting operation is the headline sponsor for the Championship, League One and League Two football divisions.
It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet says it will try to prevent problem betting through messaging on shirts, and that clubs will benefit through more money.
The deal, which deserves 10s of millions of pounds, has been in location because 2013.
Sky Bet said it would be paying 20% more than it has done so far to extend the agreement from 2019 to 2024.
this promotion code will make the 11-year deal among the longest in professional sport, the firm said.
The Leeds-based operation, which includes websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.
The betting market has been under increasing scrutiny from the federal government, and from the regulator, the Gambling Commission.
Earlier this year the Football Association, English football's governing body, announced it would end sponsorship offers with gaming firms.
However, competition organisers, and the clubs themselves, are totally free to take sponsorship from gambling firms.
The money from the Sky Bet bet9ja's welcome offer will be divided amongst the 72 clubs in the English Football League, which covers the three divisions listed below the Premier League.
The president of Sky Bet, Richard Flint told the yohaig code BBC's Awaken to Money podcast that the yohaig code English Football League utilized the income generated to help them run their day-to-day operations.
He said: "Without sponsorship from the wagering industry there aren't an excellent number of sponsors happy to get associated with football."
However, there are worries that increasing numbers of young fans are being exposed to gambling adverts.
Among the findings of the BBC's yearly Price of Football survey was that more young football fans bank on video games than play the sport.
About 95% of TV advertisement breaks in live football matches function at least one betting advert, the BBC discovered in October.
In some matches, 40% of the adverts were for gaming.
Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting awareness about issue gaming as part of the "When the fun stops. Stop" campaign.
"From the play offs and consisting of next season every shirt will have an accountable betting message on the shirt sleeve and we're connecting that into a responsible betting campaign starting today, which includes a TV advert and perimeter boards at EFL video games," he said
The "When the enjoyable stops. Stop" campaign is orchestrated by the Senet Group, which was established in 2014 by a few of Britain's leading bookies in action to public issues about gambling and gambling dependency.
The head of the GambleAware charity, Marc Etches, stated that while it invited a dedication to do more to promote much safer gambling, "the yohaig code messaging needs to be a lot more specific about the threat involved than what the betting market currently proposes".
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