How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

She has reported on countless topics, including sexual wellness, astrology, relationship issues, non-monogamy, mental health, pop culture, and more. In addition to Women’s Health, her work has been published on Bustle, Cosmopolitan, Well + Good, Byrdie, Popsugar, and others. As a queer and plus-size woman with living with mental illness, Lexi strives for intersectionality and representation in all of her writing. She holds a BFA in Musical Theatre from Jacksonville University, which she has chosen to make everyone’s problem. Cult favorite (and WH editor-approved) vibrator brand LELO has stepped up their game with this model, which offers both a wider range of intensity settings and a larger surface area on the mouth of the toy.

We offer a wide range of sex toys from a variety of different fantasy creatures. Pipedream combines innovation and proprietary technology in an extensive product range intended to strengthen connection, inspire intimacy, and enhance pleasure. Its ever-expanding lines include toys for women, men, couples and bondage players from beginner through to advanced levels of experience.

These toys are not just about physical satisfaction; they also contribute to emotional well-being and can improve sexual health by allowing women to explore their bodies in a safe, comfortable environment. Because your sexual health is so paramount, sexual self-care is just as essential as all the other forms of self-care, so don’t short-change yourself in this area. There’s never a bad time to invest in a product that will "get you there," so to speak, and luckily we live in an era when there are so many types of devices from which to choose. These are the best sex toys, vibrators, smart vibrators, personal wand massagers, and accessories, all of which we’ve personally tested.

North America dominated the sex toys market with a share of 33.2% in 2023. This is attributable to social acceptance and liberal sexual lifestyle in the U.S. along with the presence of multiple adult stores. Asia Pacific is expected to witness the fastest CAGR over the forecast period with the highest number of manufacturing facilities in China and the growing demand from countries such as Australia, India, Japan, and New Zealand.

Current conversations about sexuality tend to focus on sexual wellness and self-care. There’s also a feminist thread in conversations discussing sexuality from an equality stance. For example, the term "orgasm gap" was coined to describe the disparity between the sexes in orgasms experienced. You might consider these trends when brainstorming your business branding. However, as generations continue to redefine what sex means to them, the branding options continue to change. With the rise in sextech start-ups, conversations may shift to focus on forward-thinking, tech-savvy solutions to pleasure.

First, wash it with water or products like VUSH cleaning wipes to remove debris. Next, apply a gentle liquid soap to the surface, scrubbing it before rewashing it under running water. If the toy is non-motorised, you can immerse it entirely, but if it is battery-operated, avoid doing so. Make sure it is completely dry before storing the clean vibrator away. Storing your vibrator in a cotton drawstring bag or pouch offers an economical, hygienic solution for your vibrator maintenance. Provided your toy is clean, you can feel confident that bacteria will not grow in this breathable environment.

There’s something here for everyone, every gender, every sexuality, and every body. The language on these products isn’t always gender-inclusive, but we approached testing with a gender-inclusive mindset, testing these with different genitals, bodies, and partners. Whether you’re looking for your first vibrator or your 101st, this is the list for you. SVAKOM is a multi-award-winning brand of adult products trusted for its high-quality products made from 100 percent body-safe materials, with an emphasis on technological innovation and affordability. Our product range caters to different bodies, needs, desires and experience levels to make sexual pleasure and wellness accessible to more adults.

These innovative toys have revolutionized clitoral stimulation, providing an intensely pleasurable and hands-free experience. Dildo sex toys offer a wide spectrum of choices, ranging from lifelike replicas to imaginative designs. Ideal for penetrative sex and foreplay, these toys are foundational in any adult toy arsenal. They cater to various sexual preferences, ensuring there’s a dildo and sex toy for every desire. Small in size but mighty in pleasure, bullet vibrators and small vibrators should not be underestimated. Ideal for focused stimulation, they are the perfect sex toy for enhancing both solo and couple’s play.

However, we did not find its vibrations to be as powerful as those of the Magic Wand Super Huge Giga Denma Turbo Massager Rechargeable, and the vibrations are strong all through the handle, making this toy unpleasant to hold for an extended period of time. Two primary factors may impact sex-toy selection for trans, nonbinary, and other gender-diverse people. The first is the use of hormones or gender-affirming surgeries that may impact genital function in a variety of ways. The second is the psychological component of genital dysphoria experienced by some trans and nonbinary people. Trans women may feel more comfortable using vibrators rather than toys marketed as "male strokers," as it is more gender-affirming.
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