Kanye West's fashion journey began with Pastelle in 2006, a short-lived venture that showcased his early design aspirations. He then collaborated with Nike on the Air Yeezy sneakers in 2009, marking a significant step in his fashion career. In 2015, West launched Yeezy, a collaboration with Adidas, which gained immense popularity for its minimalist designs and limited releases. Following controversies, the partnership ended in 2022. Subsequently, West introduced YZY, his independent fashion line, emphasizing inclusivity and creative freedom. Throughout his ventures, West has continuously influenced streetwear culture, blending music, fashion, and personal expression.