Fluffy Animals Gambling Advertisement Was Irresponsible, Says Watchdog

Fluffy animals betting ad was irresponsible, states guard dog

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28 October 2020

A gambling advert which featured fluffy animals has been prohibited after being branded "irresponsible" by the Advertising Standards Authority (ASA).

The video advertisement for Gala Spins - part of the FTSE 100-listed gambling giant GVC Holdings - included 5 toy animals.

The ASA ruled the ad "was likely to be of particular interest under-18s" and therefore "the ad was careless".

the yohaig code owner of Gala Spins stated it had gotten rid of the yohaig code advert from all its channels.

The paid-for Facebook post in August featured a video caption reading "it's a rollercoaster of cuteness" and a video revealing "fluffy favourite" toy animals.

It triggered a complaint to the marketing guard dog that the content of the advert was most likely to interest children.

The ASA concurred and said: "Gambling advertisements should not be most likely to be of particular interest kids or young adults, particularly by reflecting or being related to youth culture.

"We considered that the advertisement was likely to be of specific attract under-18s and therefore concluded that the ad was careless and breached the [advertising] promotional code yohaig."

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Gala Spins said it published the video featuring stuffed animals in mistake and that it was an out-of-date video.

It stated its desired target market was females aged in between 18 and 65 interested in gaming.

Gala Spins was censured by the watchdog two years ago for connecting gambling and ability in an advert.

Among its TV advertisements included a guy playing on his tablet with a voiceover recommending: "Try it now and see if you've got the talent."

The ASA ruled that the line "see if you've got the talent" was efficiently an invitation to gamble online in the context of the ad, and therefore implied that audiences might utilize ability to enhance their chances of winning.

Gala Spins is part of Gibraltar-based LC International which in turn is owned by GVC Holdings, which purchased Ladbrokes Coral in 2018.

Last year, GVC processed ₤ 11.2bn-worth of sports wagers through its numerous brands, consisting of Bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds International and Sportingbet.

It likewise owns a range of games business consisting of CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Partypoker and PartyCasino.

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