SPFL Names Ladbrokes as Sponsor In ₤ 4m Deal

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SPFL names Ladbrokes as sponsor in ₤ 4m deal

The Scottish Professional Football League (SPFL) has announced that wagering business Ladbrokes will be its primary sponsor from next season.

The two-year bet9ja's welcome offer, believed to be worth a little over ₤ 4m, consists of rights across all 4 leagues and 42 clubs.

While it did not reveal any figures, Ladbrokes stated the deal was the greatest of its kind in Scottish football.

The SPFL has been without a sponsor given that 2013 when the league was reorganized.

The Clydesdale Bank sponsored the Scottish Premier League till its agreement expired two years earlier, choosing not to restore the ₤ 2m-per-year offer.

Funds from that were split in between 12 clubs.

The new deal will result in the Scotland's leagues become called the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the new season in August.

An "absolutely delighted" SPFL chief executive Neil Doncaster told BBC Scotland: "It is the greatest single ever title sponsorship deal of this promotion code nature in Scotland in 125 years of the Scottish Football League.

"So it's hugely significant, I think, financially.

"It's a deal throughout the whole of the SPFL - the first deal of its kind - and all 42 clubs will benefit through the ladder mechanism set out in the yohaig code guidelines.

"On all those levels, I believe it's terrific news for all clubs in Scotland."

The new deal takes the overall SPFL prize-money fund to ₤ 20m.

Next season's Premiership champs will get an additional ₤ 268,000 as a result, with the Championship winners receiving ₤ 45,000 more.

At the bottom end of the scale, the group finishing bottom of League Two will earn their club an extra ₤ 3,600.

"As much of a monetary difference, there is a pride concern here," said Doncaster.

"To have actually a league sponsored with a business like Ladbrokes - an extremely appreciated blue-chip UK company - who wish to sit along with you and establish the video game in Scotland is hugely considerable also.

"It all matters and, if you talk to individual clubs then I believe they'll see it a little different methods.

"But, from our point of view, it's an bet9ja's welcome offer that benefits all 42 clubs and contributes to the eminence of the league in general."

Doncaster understood that the SPFL had actually received some criticism for the years without a title sponsor.

"It has not been the most convenient time to go out and sell a title sponsorship," he stated.

"We are well aware of a few of the financial issues that have affected a few of our member clubs over that period.

"But the truth is that we have had a number of huge brand names who wished to partner with us.

"We have had different deals over the duration that we've turned down, however the clubs' stance, which we think has actually been vindicated, was they wished to await the best brand at the right cash."

Ladbrokes chief executive Jim Mullen included: "We like football so we are delighted to be working with the SPFL on among the very best opportunities in British sport."