What is Market Segmentation? Types, Benefits & Best Practice
Market segmentation is the process of dividing a broad target market into smaller, more manageable segments based on shared characteristics, behaviors, needs, or other relevant criteria. The purpose of segmentation is to enable businesses to better understand their customers, tailor their marketing efforts, and develop more effective strategies to meet the specific needs and preferences of each segment.
Primary research services in india
MarketGenics is a full service research company that offers services that give a first-hand report of the consumer and business market. With a team of expert research professionals, we cover a comprehensive range of market related facts and figures that a business may require in its objective of growth. Our company offers services to meet the traditional research requirement, including innovative and out of the box research needs using varied research methodologies and analytics tools.