In this market, India has a big share. It is one of the largest education systems with more than 2 million schools. If we talk about recent numbers, around 35.7 million students enrolled in higher education and India will have largest higher education market by the end of 2025. So, if you are planning of opening new school in India, it could mean a world of opportunities.
Opening a private school in India is, however, easier said than done. The competition is stiff and expectations are high. So, how will you go about the next big move? We have the answers:
Understand the market
Conducting a market survey is the best way to understand the feasibility of opening a school in a specific area. Moreover, you will get to know the expectations of parents, what kind of fee they can afford and the education board they would prefer for their children. If we specifically talk about the Northern India, schools mostly have the CBSE board. But, there are parents who want their child to study in ICSE or IB, but can’t do so because of unavailability of schools.
Right marketing and promotion can have real-impact on the overall campaign. When there are already existing old and new players in the market, it will be difficult for you to get the attention of parents. This is why marketing becomes so important. Use online and offline channels to spread word about you. It is better to outsource the job to a marketing agency. You should also invest in website, flyers, print ads and other local advertising activities to reach out to more people.
Your staff is your strength. Whether you are hiring teachers, admin staff, maintenance and cleaning personnel or security people, it is important to make the right choice. These are the people who will directly interact with kids and parents on a daily basis, so they must set the right example. Always look for experience people, as they bring with them lot of knowledge as well. Having some freshers onboard can make the whole environment more vibrant, competitive and full of positivity.
To start a school, you have to set up a society or trust that will help in the registration process. Also, you would need NOC to start a school. Different states and regions may have different education norms. Take help of an advisor to understand the whole thing and ensure that you are adhering to the set rules and regulations.
The infrastructure of the school might be the last point in the article, but it is one of the key elements. Your classrooms, playground, facilities for students, IT set up, building layout and staff will help the parents make a favourable decision. Look at infrastructure as an investment instead of an expense.
Lastly, running a school is a full-fledged business that will not only help you make profit but it is a noble cause that will bring a difference to the lives of many children.
Veena is a Hindi teacher who has been in the industry for more than four decades. She has taught the kids at primary, secondary and high school level. She believes that it is the joint efforts of parents and school that make a positive difference to the lives of kids.