How to make a coffee brand – Tip #1 – Products
A coffee brand can be made up of more than just beans. For the first question – what coffee products do you want to sell – did you consider single cups, k-cups, or pods? Will your products set you apart and keep up with the trends? Take a look at your competitors’ offerings, including online. We know we are trading questions for more questions, but it is all part of starting a coffee brand. Of course, the foundation of your new coffee brand must be a quality cup of coffee, but don’t forget to think about how you are going to sell it.
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